Find the questions
Start where AI answers already show a video.
IN FOXCUE FoxCue ranks video ideas from Search Console and your docs.
Guide
AI search visibility is how often AI answers (Google AI Overviews, AI Mode, ChatGPT, Perplexity) mention, cite or recommend your brand for the questions your buyers ask. For software brands, YouTube videos are one of the strongest ways to show up, especially in Google's AI answers.
Sample results page. Acme Analytics is a fictional product.
The three outcomes
An AI answer can name your brand, link a page or video, or tell the buyer to choose you. Each AI engine behaves differently, so count them separately.
Your brand is named in the answer.
Your page or video is linked as a source.
You are suggested as the answer.
Why video
In Google AI Overviews, YouTube is cited more than any other domain, so a video that answers a buyer's question is a direct path to being cited.
Other engines cite video less, so video is one lever, not the whole strategy. The engine-by-engine figures are in YouTube and AI Overviews.
Compared with SEO
The unit changes from a page to a passage or a video moment, and the measurement changes from rank trackers to repeated captures.
| SEO | AI search visibility | |
|---|---|---|
| Goal | Ranking positions | Inclusion in answers |
| Unit | Pages | Passages and video moments |
| Measurement | Rank trackers | Repeated prompt captures |
Measurement
Use a fixed set of buyer questions, capture the answers repeatedly, and write down what each answer cites.
Pick a fixed set of buyer questions.
Capture the AI answers repeatedly.
Record whether an answer appears, which sources are cited, and whether any are your videos or pages.
Compare over time against a control set.
FoxCue's customer-zero test on FieldCamp uses this method.
The strategy
Find the questions where an AI answer already shows a video, map them to your docs, publish the videos, then measure and repeat.
YOU GETOne place to find, make and measure the videos.
Start where AI answers already show a video.
IN FOXCUE FoxCue ranks video ideas from Search Console and your docs.
Match each question to a page you already stand behind.
IN FOXCUE Every script claim is cited to a passage.
Ship a video that answers that question in speech.
IN FOXCUE Record with a teleprompter or use AI voiceover.
Run the same prompt set again and keep the control set.
IN FOXCUE Track clicks, position and AI citations.
See it step by step: docs to video and answer videos.
In the product
Video ideas sit on an opportunities board, next to the article or Search Console query they came from. Your channel's results sit on a performance view. Both use sample data for a fictional brand, Acme Analytics.
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